Employee Training App

BMW Group Brand Behaviour Companion

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The aim of the Brand Behaviour Companion is to provide BMW Group employees with relevant information on the topic of brand-specific behaviour. Thanks to the progressive web-app technology, the app can be used across different devices while still meeting high security standards. The combination of editorial communication, the gamification aspect in the form of an interactive quiz and a layout based on the newly developed BMW and MINI brand designs aim at a user-friendly learning process. Continuously updated articles and the compact preparation of brand-strategic content make the app a valuable tool.

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