Awarded the "red rot" in the categories "Mobile & Apps" and "Interface Design".
Thanks to a clever navigation system and stylistically sophisticated technology, the BMW Magazine iPad app allows users to easily swipe, tap, rotate and balance their way through a broad range of themes. Designed to be informative and playful, this app offers numerous photo series, videos, sound files and exciting games – all directly integrated into the layout. Through a parallax effect, in which text and image are situated in different layers, the layout is imbued with dynamism. The iPad app is inspired by the quality of content and aesthetics found in the print version of BMW Magazine.