Red Dot Design Award
Interfaces & Apps

BMW Magazin iPad App

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The BMW Magazine iPad app offers users a comprehensive multimedia experience of the brand. Extensive photo series, exciting videos and interesting animated clips justify BMW’s claim to premium quality in a manner that is fully in line with international lifestyle publications. The app shares the quality content and aesthetics of the print version of BMW Magazine and transfers them in a creative and innovative way to this enhanced communication channel. The aim is to fascinate and thrill readers through the interactive content specially created for the iPad medium.

Red Dot Design Award

  • Client:
    BMW AG, Munich
  • Design:
    ringzwei, Hamburg Dirk Linke