Interfaces & Apps

BMW Magazin iPad App

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The BMW Magazine iPad app offers users a comprehensive multimedia experience of the brand. Extensive photo series, exciting videos and interesting animated clips justify BMW’s claim to premium quality in a manner that is fully in line with international lifestyle publications. The app shares the quality content and aesthetics of the print version of BMW Magazine and transfers them in a creative and innovative way to this enhanced communication channel. The aim is to fascinate and thrill readers through the interactive content specially created for the iPad medium.

Credits
  • Client:
    BMW AG, Munich
  • Design:
    ringzwei, Hamburg Dirk Linke