The BMW sound logo was developed with the aim of creating an acoustic business card for the brand. It is characterised by a catchy melody, which has strong recognition value thanks to an innovative mix of sounds. Acoustic elements are played forwards and backwards in a way that symbolises flexible mobility. The melody is introduced by rising, resonant sound and underscored by two distinctive bass tones that form the logo’s melodic and rhythmic basis.
BMW Group, Munich
Hastings media music, Hamburg
Olaf Weitzl, Thomas Burhorn
Joachim H. Blickhäuser, Konstantin Lauber, Paul Steiner