Sound Design

BMW Sound Logo

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The BMW sound logo was developed with the aim of creating an acoustic business card for the brand. It is characterised by a catchy melody, which has strong recognition value thanks to an innovative mix of sounds. Acoustic elements are played forwards and backwards in a way that symbolises flexible mobility. The melody is introduced by rising, resonant sound and underscored by two distinctive bass tones that form the logo’s melodic and rhythmic basis.

Credits
  • Client:
    BMW Group, Munich
  • Design:
    Hastings media music, Hamburg
  • creative direction:
    Olaf Weitzl, Thomas Burhorn
  • strategic planning:
    Joachim H. Blickhäuser, Konstantin Lauber, Paul Steiner
  • project management:
    Paul Steiner, Thomas Burhorn
  • music/sound design:
    Thomas Kisser
  • post-production:
    Jan Finck, Oscar Meixner
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