Brand Design


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BSU is a designer shop for clothing which focuses on a slim, modern and widely diverse business model. This is also expressed by the brand design, which is, on purpose, kept simple. The brand name is presented in an abbreviated form; its three letters, however, draw attention due to their individual, abstract design. Furthermore, they communicate the style of the fashion being offered, which is characterised, on the one hand, by simplicity and, on the other hand, by variety.

[Red Dot: Junior Award]
  • Design:
    Kuo Zhang, Beijing
  • Creative Direction:
    Hui Liang
  • Customer Advisory Service:
    Qingxu Zhang
  • Client: