Red Dot Design Award
Food Packaging

Boneless Pork

Boneless Pork | Red Dot Design Award

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Exquisite Chinese locking plates are the key visual focus of this gift box. The protruding paper has a three-dimensional yet delicate appearance. Locking plates are special parts of traditional doors in China and form the basis of the appealing design of the box’s opening. With three different colours, the packing cloth is tied with straw, presenting an authentic flavour. The harmonious colour scheme echoes the traditional shades of light green, dark green and red – colours that are favoured in China. The diagonal print from bottom left to top right lends the food packaging a contemporary elegance.

Red Dot Design Award

  • Client:
    KINGMANG GROUP, Shanghai
  • Design:
    Proad Identity, Taipei
  • Creative Direction:
    Jennifer Tsai