Red Dot Design Award
Brand Identity

Box Café

Box Café | Red Dot Design Award

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Box Café is part of New Zealand’s largest performing arts centre and functions as an information centre, ticketing office and venue. Inspired by theatre spot lighting, the logo is built from a series of dots, allowing for a variety of different applications:it is printed, die-cut or embossed. Extended into a visual language, the dots also form a series of symbols, which communicate the offering in a pictorial sense. The brand identity includes the signage, the staff uniform, informational materials and an advertising campaign.

Red Dot Design Award

Credits
  • Client:
    The Edge, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole
Box Café | Red Dot Design Award
Box Café | Red Dot Design Award