Brand Dialog

Deutsche Telekom developed the “Brand Dialog” collaboration tool for the planning and management of group-wide marketing activities. It supports all Telekom employees and agencies in their daily work in the fields of communication, brand, design and media. The online platform integrates several tools in a single intuitive workflow appli­cation. It simplifies the approval of all communication materials and ensures a uniform brand presence throughout the group. In addition, the active exchange of customer insights and best practice examples guarantees better and more efficient collaboration.