Cosmetics Packaging

BRANDFREE

These generic products comprise a range of everyday, eco-certified skincare products. They are aimed at middle-income earners aged between 20 and 35. The motto “The ultimate simplicity” was created to address this target group. The number “0” on the packaging indicates that the generic products are wholly natural and contain no added ingredients. The different containers are designed in a cool grey hue which is neutral and thus fits with any lifestyle. A conscious decision is made not to use a brand logo. Coloured stickers inform consumers of the content of each container.

Red Dot

Credits

Client:

By-health Co., Ltd., Guangzhou, China
Design:

Grand Design Inc., Tokyo, Japan
Project Team:

Jun Fujiwara (Creative Director) Yu Yamanoha (Art Director) Kelvin Chen (Designer) Huang Wei (Account Director) Zhang Huaxia (Account Management)