Promotional Poster

Brands Ahead

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The study “Brands Ahead – The Brand’s Fitness for the Future” investigates the criteria and mechanisms that can help analyse, operationalise and secure the future sustainability of brands. The logo symbolises a glance behind each brand and the uncovering of its success factors. The complementing poster series applies this promise to specific brand logos, showing well-known logo elements in a modified arrangement. The logo marks the starting point for discovering the inner brand context.

Credits
  • Client:
    GREY Germany, Düsseldorf
  • Client:
    TNS Infratest, Munich
  • Client:
    Deutscher Markenverband, Berlin
  • Client:
    Deutscher Marketing Verband, Düsseldorf
  • Design:
    GREY / KW43 BRANDDESIGN, Düsseldorf
  • Creative Direction:
    Rüdiger Goetz, Jürgen Adolph
  • Art Direction:
    Sabine Schönhaar, Dennis Melskotte
  • Account Management:
    Michael Rewald