Interbrand
Beverage Packaging
Breezer Limited Edition – The Colour of the Night
The Bacardi Breezer Limited Summer Edition is a fruit-infused, rum-based spirit targeted at edgy and fashionforward women. The bottle label displays a fruit that, designed in a psychedelic yet modern pattern, splashes into the refreshing beverage. Each flavour is associated with a “Colour of the Night” that best matches the fruit. Moreover, the outer shrink-wrap packaging features an ultraviolet sensitive ink that glows in the dark, communicating the brand concept of an “endless summer night”.
Credits
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Client:Bacardi Limited, Shanghai
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Design:Interbrand, Shanghai
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Creative Direction:Interbrand Creative Team
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Graphic Design:Interbrand Creative Team
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Image Editing / Artwork:Interbrand Creative Team
