As an interactive multimedia and cross-media communication programme, Br(ik wants to motivate students to study in Brussels. Within a campaign and on the website, 12 Flemish students talk about their lives in an enthusiastic manner. Under the guidance of a conversation manager, they share their experiences as students in Brussels online and address other young people. These entries are collected on the website and are complemented with other news about the city. The website also defines itself as a service provider and offers the students a multitude of information about the traffic system in Brussels. Via the iKot application (“kot” is Flemish for student accommodation), students receive help with their search for an apartment.
Total Active Media, Amsterdam; Total Identity, Amsterdam