Bringing Aspirations to Life – BMW Group Annual Report 2014


The motto of the “Views” yearbook 2014 is “Bringing Aspirations to Life”. It documents how the BMW Group is able to make personal aspirations a reality for each individual customer. Readers experience, for example, a drive through the Côte d’Azur with one of the first owners of the BMW i8. Each chapter focuses on a different brand and is characterised by distinctive design elements, large photographs and production technology highlights. Horizontally divided pages, which readers can leaf through individually, allow for a selective reading flow.

  • Client:
    BMW Group, Munich
  • Design: gmbh, Munich
  • Creative Direction:
    Frank Wagner, Stefan Kaderka
  • Project Management:
    Stefan Kaderka
  • Communication Design:
    Carolin Lintl
  • Artwork:
    Günter Fidrich, Martin Todt
  • Text:
    Harald Willenbrock