Bruce B. Magazine – No. 2

The Bruce B. customer magazine strives to intelligently connect the analogue with the digital world. With a focus on “change”, this edition addresses a topic of high interest to companies and institutions, highlighting “the other” from different perspectives. For this purpose, it uses a constantly changing text and image language, fonts that change again and again, as well as a variety of typesetting, photography and illustration styles. Thus, instead of celebrating itself as reflective self-promotion, the magazine with its exquisite open thread binding reflects the goal of the publication to provide food for thought, satisfy the high requirements on both content and design, and provide inspirational impulse for clients through the meaningful combination of print media and augmented or virtual reality. The print edition is complemented by an app featuring a presentation of the agency by its virtual founder, Bruce B., as an augmented reality experience.