BRÜKEN is a new brand in the tile mortar market. A striking package was designed for the product launch that clearly sets the brand apart from the competition. An iconic tile design was printed on a simple white background – symbolising the adhesive base formed by the mortar. In diamond shapes and striking, bold colour combinations, the packaging design creates a distinctive vitrail or op-art effect. Eye-catching but without extravagance, the print emphasises the creative work of the tiler.