Out-of-Home & Ambient


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This advertising campaign, which is focused on waste baskets, positions the Berliner Stadtreinigung (BSR) as a highly committed and sustainable waste management company. To draw attention to their full-time service comprising 22,000 waste baskets and to encourage people to make better use of them, the campaign directly addresses residents in their own neighbourhoods. With humorous, inviting slogans in the typical local colouring, the prints on the bins successfully connect with the target group in a very likeable manner. The identification with the personal city environment aims at motivating Berliners to keep their own neighbourhoods clean.

  • Client:
    Berliner Stadtreinigung (BSR), Berlin
  • Design:
    Peperoni Werbe- und PR-Agentur GmbH, Potsdam
  • Creative Direction:
    Jochen Kirch, Peter Eibenstein
  • Artwork:
    Julia Fernández
  • Text:
    Katharina Kiklas, Claus Marquardt
  • Customer Advisory Service:
    Jochen Kirch