This concept store is based on an idea of a tunnel in which a BTicino world comes into being. Various living and working environments present innovative domotics. Starting from the reception area with its inviting atmosphere characterised by light and graphics, the visitor is led into an “emotional tunnel”, a very high space with controlled light settings where dynamic walls and reflecting surfaces narrate the story of the BTicino world of innovation, aided by interactive content-videos and dedicated audio stations. The space, created as a structured instrument of experience, intends to introduce the visitor to new methods of product knowledge and familiarity.
Ico Migliore, Mara Servetto, Migliore+Servetto Architetti Associati, Milan