Budweiser One-in-Six

According to latest statistics, one in six American workers is an immigrant. The Budweiser brand, which used to cater to more of a conservative audience, has long overlooked this diversity. That is why on Independence Day, the 4th of July, in celebration of the shared heritage as a nation of immigrants, each Budweiser six-pack contained one of several cans with a distinctive branding specially designed to commemorate the success stories of immigrants. The campaign was complemented by a series of print and out-of-home contributions to communicate the hard work and triumph stories of those who migrated to the great American Union in search of a better life. In addition, the hashtags #freedomseekers and #oneinsix were created in several social media platforms to encourage those who are proud of their heritage to share the migrant stories of distinguished Americans.