Brand Identity Redesign

BUGATTI

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The rebranding reflects BUGATTI's intention to move away from the "hyper-car" category in favour of a more holistic luxury experience. This has been achieved in part through the colour tone "BUGATTI Blue" and the revised EB monogram, without losing sight of the brand's origins.

Red Dot

Credits

Client:

BUGATTI AUTOMOBILES S.A.S., Molsheim, France
Design:

Interbrand GmbH, Cologne, Germany
Project Team:

Interbrand GmbH: Jens Grefen (Creative Direction) Linda Marquardt (Strategy Direction) Juan Manuel Gallego Barrios (Creative Lead) Agustina Bolatti Lattanzi (Graphic Design) Max Riedel (Strategic Planning) Annalisa Savin (Graphic Design) Eva Olk (Graphic Design) Carolina Coviello (Strategic Planning)

205TF (Typography)

256TM: Thomas Huot-Marchand (Typography)

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