Packaging

Burst of Magic

Back

This elaborate packaging introduces the two mascots of the Korean professional baseball team KT Wiz, which was founded in 2013. Opening the antique-looking cover reveals several pop-up pages featuring dynamic images that illustrate the atmosphere in a baseball stadium. After browsing through the pop-ups, readers suddenly encounter the two highlighted real mascot dolls. Their surprising appearance lends this small sample box a very special touch and motivates fans to buy and keep them as collector’s items.

Credits
  • Client:
    kt, Seoul
  • Design:
    kt, Seoul
  • Creative Direction:
    Jaehee Lim
  • Concept:
    Yonu Cho, Lily Yunseung Oh
  • Artwork:
    Soohyun Kim