Pop-up Book

Burst of Magic

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“Burst of Magic” is a limited edition pop-up book for children that promotes KT Wiz, the new Korean professional baseball team launched in winter 2013. The pop-up’s imaginative format describes the characters of the team mascots Vic and Ddory in detail. New fans and even children who cannot yet read can participate in the story through the book’s tactile elements and moving parts. The antique and mystical cover effectively introduces and creates curiosity for the brand’s central themes – magic and wizardry.

  • Client:
    kt, Seoul
  • Design:
    kt, Seoul
  • Creative Direction:
    Jaehee Lim
  • Concept:
    Yonu Cho, Lily Yunseung Oh
  • Artwork:
    Soohyun Kim