Butterfly Coach is a fitness app in the form of a digital personal trainer that gets to know every user individually, including the respective fitness level, and keeps up the motivation to exercise by using a fun and easy-to-understand design. The app works like a chat between friends with the coach being available any time around the clock. With workouts, guidance and tips, the coach challenges users and rewards them with points and trophies. Users get everything they need via direct message and exactly when they need it, which makes the user experience feel very intuitive. Smart data guarantees that no two workouts are ever the same and that the exercises are perfectly adapted based on the users’ feedback, their defined goals and many other parameters. Featuring a brightly glowing font, expressive photos and clear guidance in bold uppercase letters, the app inspires and stimulates to take on the sporting challenge. The numerous functions are intuitive to use and even include information on diets with matching recipes and nutritional facts.
Statement by the Jury
The Butterfly Coach fitness app impresses with a layout whose striking colour palette and imagery are designed to excite users and awaken their ambition. Each element of the design, alongside the myriad of functions, projects energy and dynamism, so that interest – even of couch potatoes – is awakened quickly, making the message of the app spring fully to life.
BF Coach GmbH & Co. KG, Kirchdorf, Germany
Plan.Net Group, Munich, Germany
Global Chief Creative Officer:
Markus Maczey, Oliver Bruckner
User Experience / User Interface Design:
Conceptional Design / Copywriting:
Friederike Fröhlich, Philipp Stremlau
Marina Ludwig, Nicolas Holtzmeyer
Atlant Development e.K., Landshut, Germany
Studio Laurinsoares, Munich, Germany
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