Social Media

BVG #weilwirdichlieben

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In the past, the Berliner Verkehrsbetriebe (Berlin’s public transportation services) tended to be accepted as a matter of course. The image campaign #weilwirdichlieben (because we love you) is intended to remind the city’s inhabitants of just how good their public transportation system works. Therefore, the company purposefully provoked a “shitstorm” on the web to identify the influencers in social media and use them for the cause. In keeping with the motto “Even a dressing-down is a conversation opener”, the company reacted on the criticism in a self-ironic, charming and human way on Facebook, Twitter and Instagram. The campaign does not focus on expensively produced content but on an individual dialogue using Berlin dialect and slang.

Credits
  • Strategic Planning:
    Jens Grüner
  • Digital Concept:
    Christian Artopé
  • Design:
    GUD. GRÜNER UND DEUTSCHER, Berlin
  • Head of Marketing:
    Martell Beck
  • Creative Direction:
    Katja Scholze
  • Client:
    Berliner Verkehrsbetriebe (BVG), Berlin