Red Dot Design Award
Social Media

BVG #weilwirdichlieben

BVG #weilwirdichlieben | Red Dot Design Award

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In the past, the Berliner Verkehrsbetriebe (Berlin’s public transportation services) tended to be accepted as a matter of course. The image campaign #weilwirdichlieben (because we love you) is intended to remind the city’s inhabitants of just how good their public transportation system works. Therefore, the company purposefully provoked a “shitstorm” on the web to identify the influencers in social media and use them for the cause. In keeping with the motto “Even a dressing-down is a conversation opener”, the company reacted on the criticism in a self-ironic, charming and human way on Facebook, Twitter and Instagram. The campaign does not focus on expensively produced content but on an individual dialogue using Berlin dialect and slang.

Red Dot Design Award

Credits
  • Strategic Planning:
    Jens Grüner
  • Digital Concept:
    Christian Artopé
  • Design:
    GUD. GRÜNER UND DEUTSCHER, Berlin
  • Head of Marketing:
    Martell Beck
  • Creative Direction:
    Katja Scholze
  • Client:
    Berliner Verkehrsbetriebe (BVG), Berlin
BVG #weilwirdichlieben | Red Dot Design Award
BVG #weilwirdichlieben | Red Dot Design Award
BVG #weilwirdichlieben | Red Dot Design Award
BVG #weilwirdichlieben | Red Dot Design Award