Food Packaging

Byul-mee-yeol-jun (Delicacy Feat)

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Byul-mee-yeol-jun is a convenience product series that comprises noodle dishes and soups with various dried ingredients. The packaging design conveys how quickly and easily these instant meals are prepared. Based on the preferences of typical family members, each noodle dish is assigned a special character (father, mother, child, grandmother, etc.). The humorously illustrated representatives on the packaging make this product line stand out clearly from competitors and lend the brand a family-friendly appearance.

Credits
  • Client:
    Sempio Foods Company, Seoul
  • Design:
    Sempio Foods Company, Seoul
  • Art Direction:
    Nuly Kim
  • Graphic Design:
    Nuly Kim, Bo-Hyun Kim, Ji-Yeon An, Areum Oh