This brand identity for a paediatric clinic creates a friendly image which makes children laugh and, at the same time, promotes their cooperation with the doctors. The design is reduced to only a few colours – mainly yellow, white and blue. Cheerful looking emoticons, which, for example, are used for the notices, appeal directly to children. Pop-up books explain clinical treatment methods in a cheerful way which is easily understandable.
[Red Dot: Junior Award]
Kai-Ting Hsu, Jia-Zhen Wu, Hui-Chen Tseng, National Yunlin _University of _Science and Technology
National Yunlin University of Science and Technology, Douliou City, Yunlin County