The remarkable packaging design created for Caiaffa reflects the originality of the wine range and its organic production values. Using a minimalistic design, the label represents a wine that is fresh and innovative. In order to enter both the national and international markets, the label is designed to attract new consumers. The techniques used in the production and printing of the multi-piece label are state of the art in their precision and execution. The geometric arrangement of the slender labels varies, thus making the three types of wine easier to distinguish.