Red Dot Design Award
Corporate Identity

Cardinal & Margo

Cardinal & Margo | Red Dot Design Award

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The hat-makers Cardinal & Margo opened in Moscow in 1989. They make hats from felt, suede, angora, straw and knit fabrics. Each product line has been marketed to date under separate sub-brands. The main idea of the rebranding was to merge all the brands into one. The new corporate design is characterised by a timeless, stylish appearance in black and white. The striking logo combines the capital letter C and the ampersand character with a hat. The signet looks so much like a figure that it suggests the gentlemanly gesture of raising the hat.

Red Dot Design Award

  • Client:
    Cardinal & Margo, Moscow
  • Design:
  • Art Direction:
    Vladimir Lifanov