This fully responsive website module by the manufacturer of optics and optoelectronic devices provides users with an intuitive online questionnaire resulting in personalised recommendations for visual aids specifically tailored to their individual day-to-day needs. Carefully chosen questions regarding users’ work and lifestyle are divided into four thematic blocks, each featuring a separate colour and visual composition. The different segments are based on clean lines and graphics. Clearly arranged in a chart, the results can then be presented to an optician as a printout or via a QR code.
Carl Zeiss Vision International GmbH, Aalen, Germany
Neue Gestaltung GmbH, Berlin, Germany
Pit Stenkhoff, Dorothee Kaser, Carsten Giese
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