This cardboard packaging for a carp pâté, created for a local Czech business, is designed to perform several functions at once. Its innovative opening method minimises the packaging dimensions and the amount of material used. Thanks to its square shape, the box can later be repurposed as a gift item. In addition, this facilitates easy shipping for e-shops, as well as efficient storage without requiring more space. The straightforward graphic design makes the traditional cans highly attractive and also instantly recognisable on shelves.