Identity, naming and marketing communications were created for a residential property development on Fish Island – a former industrial area of London, with a revived sense of craft culture. The identity was inspired by the site’s 50-year history as a luxury furniture maker. The graphic system is based on the wood stacks found in the timber yards that once populated the island. The wood used to create these prints was sourced from local artists, crafters and makers, meaning that a genuine piece of Fish Island appears across every touchpoint of the brand.
Anderson, Chelmsford, United Kingdom
Jack Renwick Studio, , London, United Kingdom
Ash Watkins, Nevs Hamling, Susie McGowan, Mike Reid, Andrew Golden