Red Dot Design Award
Corporate Identity


CDP | Red Dot Design Award

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CDP is a large human resource outsourcing company in China, which realised a future-oriented rebranding on an international scale after ten successful business years. True to the claim “Challenging Conventional HR”, business clients are challenged to reorganise their human resource departments with a view to future growth. The new visual identity is a salute to the company’s past ten years by inheriting core features from the previous identity. Geometric elements convey networked structures to dynamically imbue the brand image with new life.

Red Dot Design Award

  • Client:
    CDP, Shanghai
  • Design:
    FutureBrand, Shanghai
  • Creative Direction:
    Johnson Gu, William Woduschegg
  • Graphic Design:
    Walker Wang, Marlboro Ma
CDP | Red Dot Design Award