Corporate Identity


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CDP is a large human resource outsourcing company in China, which realised a future-oriented rebranding on an international scale after ten successful business years. True to the claim “Challenging Conventional HR”, business clients are challenged to reorganise their human resource departments with a view to future growth. The new visual identity is a salute to the company’s past ten years by inheriting core features from the previous identity. Geometric elements convey networked structures to dynamically imbue the brand image with new life.

  • Client:
    CDP, Shanghai
  • Design:
    FutureBrand, Shanghai
  • Creative Direction:
    Johnson Gu, William Woduschegg
  • Graphic Design:
    Walker Wang, Marlboro Ma