The packaging design for the Cedea Luxury mineral water is inspired by the Ladin Dolomites and the legends and myths revolving around the natural light phenomenon Enrosadira. Caused by the special mineral dolomite, the mountains light up in a reddish, burning hue at sunrise and sunset, lending the scenery a magic ambience. By “resembling the legendary magic Garden of Roses”, the packaging of Cedea wants to capture this very moment. The result is a glass bottle that makes the water glare and flare to surprising effect. The colours of the bottle are meant to resemble the special glow of the Dolomites bathed in the mineral’s rose red and the blue of the sky.
Cedea, Canazei (Trient), Italy
Sharon Hassan, Milan, Italy
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