The promotional poster was designed for the 100th anniversary of the birth of the coke bottle. The iconic outline of the bottle was rotated and repeated to create an abstract picture of a landscape. The typical red shade of the brand fades towards the background, conveying a distinct sense of depth. Thus, the poster design works with an appearance that is instantly recognisable whilst connecting the brand on a large scale to the calm and magnificence of nature.
[Red Dot: Junior Award]
Zihan Chen, Charlottesville, Virginia, USA
University of Virginia, Charlottesville, Virginia, USA