Ceweet is made for children. It consists of cereals with apple, strawberry, orange and blueberry flavours. The name is derived from “ce” for “cereals” and “weet” for “sweet” and thus emphasises the fact that it is sweet food. It is packed in boxes which show illustrations of each type of fruit in the form of a funny face suitable for children. The package has a semicircular bulge at the base and a corresponding cover on the top. When the boxes are stacked, the impression is given that the fruit on top bites the one below.
[Red Dot: Junior Award]
Hyuna Lee, Hyeri Lee, Minji Kim, Jeonghwan Yoon, Jihye Seo, Hoseo University
Hoseo University, Asan City, South Chungcheong Province, South Korea