The Cha San Wei brand specialises in Oolong tea from Taiwan. As with experience, which is growing wider from childhood and adolescence to old age, the packaging design reflects the three different tastes of the tea which are achieved by different degrees of roasting – light, medium or strong. The illustrations are created in soft, earthy tones and communicate simplicity and humanity; their purity is transmitted not only to the brand, but also to the product.
[Red Dot: Junior Award]
Ching-Li Lin, Jui-Chun Hung
Huan-Ting Xie, Zi-Xuan Zhang, Chang-Lin Hsieh, Jian-Xiang Zhao, _Min-Xian Zhong, Chaoyang University of Technology