Chaga is an anti-ageing cosmetics line containing fermented substances. The container has a round design that widens towards the bottom for an easy grip. It features a pump for reliable and convenient use. The pattern of the cap resembles one of the main ingredients, birch, to convey the line’s natureoriented feel. An amber-brown hue is used to emphasise the product’s connection with fermentation and nutrition. The box features brown and orange colours only, and it shows a birch tree to convey the characteristics of the product in a simple but powerful manner.