Red Dot Design Award
Online Platform | Red Dot Design Award

Back Download has developed to be one of the leading online shops for airline ticket sales in the Netherlands. The objective was to develop a renewed brand identity that feels familiar yet fresh at the same time. The result is aimed at creating an online travel experience through smart interaction design, inspiring photography and a clearly understandable tone of voice. The iconography in the brand colours blue and yellow is easily recognisable and optimised for usability. In addition, the responsive design offers a unified experience on all devices.

Red Dot Design Award

  • Account Management:
    Evan Gelders
  • Creative Direction:
    Robert Leufkens
  • Client:
    Travix, Amsterdam
  • Motion Design:
    Leon van den Berg
  • Text:
    Julie van der Have, Mr. Koreander, Amsterdam
  • Art Direction:
    Otto Treffers
  • Web Design:
    Sjoerd Tuinema
  • Design:
    Resoluut, Amsterdam | Red Dot Design Award