CheapTickets.nl has developed to be one of the leading online shops for airline ticket sales in the Netherlands. The objective was to develop a renewed brand identity that feels familiar yet fresh at the same time. The result is aimed at creating an online travel experience through smart interaction design, inspiring photography and a clearly understandable tone of voice. The iconography in the brand colours blue and yellow is easily recognisable and optimised for usability. In addition, the responsive design offers a unified experience on all devices.