Cheashe is a trendy tea shop in China, run by two brothers. The word and design mark shows cartoon-like profile portraits of both brothers combined with the Chinese and English logotype. The monochrome logo can be used in both a vertical and horizontal version, and the font size can be flexibly adjusted. Following the logo’s aesthetics, a range of symbols was developed, which depict seasonal fruit, weather symbols and patterns, and are used in different colours. The slogan “open four seasons, fresh taste” completes the youthful image.