Cheong Kwan Jang IPASS is a brand in South Korea which markets healthcare products especially for teenagers. Renewed as a product solution for girls and boys who strive for their dreams, the new brand design focuses on this topic. The colourful packaging design in particular shows motifs of teenagers who achieve their dreams, allowing the target group to identify more strongly with the brand. The design aims to convey a passionate, energetic image by visualising various characters. Also, the icons used to visualise the path to and challenges of achieving dreams can be varied and flexibly applied to the communication.
Korea Ginseng Corporation, Seoul, South Korea
KGC Design Division, Seoul, South Korea
Moon Young Park, Youn Soo Kim, Korea Ginseng Corporation
Min Ah Hong, Hyeon Gyeong Kim, action seoul, Seoul, South Korea