Packaging

Cheong Kwang Jang Alpha Project

Addressing the needs of modern people, the Cheong Kwang Jang Alpha Project is a health supplement brand providing “Smart Health Solutions” for solving health issues related to ageing well. The design of the series has implemented a new language within the health supplement category based on uniform design concepts, including consistent rules and a “scientific visual language”. The container shape of the packaging largely reflects the various motifs of medical products, while the double-container model adds a sense of “protection”. The graphic design aims to express the characteristics of each body organ using abstract images in the form of pictograms.

Red Dot

Credits

Client:

Korea Ginseng Corporation, Seoul, South Korea
Design:

KGC Design Division, Seoul, South Korea
Creative Direction:

Moon Young Park Jae Pil Hwang Ki Chon Kang KGC Design Division
Graphic Design:

Charry Jeon CFC Seoul, South Korea
Container Design:

Soo Chung d-ORIGIN Seoul, South Korea