Red Dot Design Award
Packaging

Cheong Kwang Jang Alpha Project

Cheong Kwang Jang Alpha Project | Red Dot Design Award

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Addressing the needs of modern people, the Cheong Kwang Jang Alpha Project is a health supplement brand providing “Smart Health Solutions” for solving health issues related to ageing well. The design of the series has implemented a new language within the health supplement category based on uniform design concepts, including consistent rules and a “scientific visual language”. The container shape of the packaging largely reflects the various motifs of medical products, while the double-container model adds a sense of “protection”. The graphic design aims to express the characteristics of each body organ using abstract images in the form of pictograms.

Red Dot Design Award

Credits
  • Client:
    Korea Ginseng Corporation, Seoul, South Korea
  • Design:
    KGC Design Division, Seoul, South Korea
  • Creative Direction:
    Moon Young Park Jae Pil Hwang Ki Chon Kang KGC Design Division
  • Graphic Design:
    Charry Jeon CFC Seoul, South Korea
  • Container Design:
    Soo Chung d-ORIGIN Seoul, South Korea
Cheong Kwang Jang Alpha Project | Red Dot Design Award
Cheong Kwang Jang Alpha Project | Red Dot Design Award
Cheong Kwang Jang Alpha Project | Red Dot Design Award
Cheong Kwang Jang Alpha Project | Red Dot Design Award
Cheong Kwang Jang Alpha Project | Red Dot Design Award
Cheong Kwang Jang Alpha Project | Red Dot Design Award