Addressing the needs of modern people, the Cheong Kwang Jang Alpha Project is a health supplement brand providing “Smart Health Solutions” for solving health issues related to ageing well. The design of the series has implemented a new language within the health supplement category based on uniform design concepts, including consistent rules and a “scientific visual language”. The container shape of the packaging largely reflects the various motifs of medical products, while the double-container model adds a sense of “protection”. The graphic design aims to express the characteristics of each body organ using abstract images in the form of pictograms.
Korea Ginseng Corporation, Seoul, South Korea
KGC Design Division, Seoul, South Korea
Moon Young Park
Jae Pil Hwang
Ki Chon Kang
KGC Design Division