Red Dot Design Award
Cosmetics Packaging

Chic and Light the New White!

Chic and Light  the New White! | Red Dot Design Award

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The packaging design for White Tampons was created so that women can carry these tampons around openly. The patterns and colours of the triangular boxes look trendy and chic, thus lacking any association with sanitary products. The combination of the two different designs in the product set achieves a visually appealing effect. The tampon packaging is available as a pack of two or six, which easily fit into a handbag. Each triangular package contains three tampons with applicators.

Red Dot Design Award

Credits
  • Creative Direction:
    Jungwoo Choi
  • Client:
    Yuhan-Kimberly, Seoul
  • Concept:
    Yoonseon Kang, Sara Lee
  • Art Direction:
    Haein Kim
  • Design:
    Yuhan-Kimberly, Seoul
Chic and Light  the New White! | Red Dot Design Award