Red Dot Design Award
Food Packaging

Chinese New Year Gift Box

Chinese New Year Gift Box | Red Dot Design Award

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This Chinese New Year’s gift box features delicate and meticulous painting that visually conveys the exquisite beauty of classic Suzhou embroidery. Sewn on octagonal panes, the colourful patterns and shapes look like golden locking plates or phoenix coronets, thus imparting a sense of nostalgia. The inside of the box is divided into multiple compartments, prompting the consumer to continue using the gift box for storing treasured items. The golden logo and the brand name Jardin de Jade underscore the high quality of the gift.

Red Dot Design Award

  • Client:
    KINGMANG GROUP, Shanghai
  • Design:
    Proad Identity, Taipei
  • Creative Direction:
    Jennifer Tsai