Food Packaging

Choice Granola

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In an attempt to convey the taste experience of these biscuits, the outside surfaces of the boxes feature mostly blank space. In order to highlight the sense of simplicity and purity, the boxes carry nothing but a golden logo and an embossed figure. The embossed full circle is divided into eight individual pieces, which symbolically represent the pure natural ingredients of the product. Following the minimalism of the exterior design, thick kraft paper is the primary material used for the inner drawer, giving a pure look and feel to the natural food products.

Credits
  • Client:
    Choice Delights Inc., Zhubei City, Taiwan
  • Design:
    Ailun Studio, Taipei City, Taiwan, Choice Delights Inc., Zhubei City, Taiwan
  • Design Direction:
    Ailun Huang, Ailun Studio
  • Graphic Design:
    Ailun Huang, Ailun Studio, Mengchu Liu, Mandy Huang, Choice Delights Inc.