Red Dot Design Award

Christmas Mailing Red Dot Poster

Christmas Mailing Red Dot Poster | Red Dot Design Award

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The defining feature of the poster for the 2013 Christmas mailing by Mutabor was the accolade of the title “Red Dot: Agency of the Year”. As a thank-you to all customers, employees and partners, a poster motif composed entirely of red dots was created for the mailing. The design incorporates a special effect so that as one approaches it, the names of all Mutaborians from the agency’s 15-year history emerge in a sea of red dots. As one steps back, all the dots with names form the letter “M” for Mutabor.

Red Dot Design Award

  • Client:
    Mutabor Design GmbH, Hamburg
  • Design:
    Mutabor Design GmbH, Hamburg
  • Creative Direction:
    Paul Neulinger
  • Art Direction:
    Jan Hartwig
  • Final Artwork:
    Susanne Weber