Christmas Tree Card


True to the motto “Big ideas come out of big pencils”, the striking design of this Christmas card focuses on the logo of the Leo Burnett agency: the Big Black Pencil. The playful symbiosis of pencil and Christmas tree on the front surprises the addressee, creating curiosity and forming a harmonious visual balance with the distinctive corporate identity of the sender. This impression is further underlined by the use of high-grade paper. The unobtrusive layout of the text leaves enough space for personal words.

  • Client:
    Leo Burnett GmbH, Frankfurt/Main
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • chief creative officer:
    Andreas Pauli
  • creative direction:
    Hans-Jürgen Kämmerer
  • art direction:
    Bjørnar Thorsen
  • illustration:
    Walter Pepperle