Red Dot Design Award
Packaging

Chuxin – Masterpiece Danzhu

Chuxin –  Masterpiece Danzhu | Red Dot Design Award

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The image used in this packaging design for the tea brand Danzhu shows the figure of a Chinese Chan master and his hairstyle, combined with the pictographic depiction of a tea tree, giving it a Zen quality. The design employs painting and other expressive techniques, while materials including paper flannelette are used to create the texture of tea, bringing to life the original experience of tea culture. The techniques include hot stamping, black stamping and light oiling to appropriately reflect the brand value.

Red Dot Design Award

Credits
  • Design:
    Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu
  • Graphic Design:
    Shan Chunhao, Pan Xian, Fu Yan
  • Client:
    Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu
Chuxin –  Masterpiece Danzhu | Red Dot Design Award