Red Dot Design Award
Brand Identity

Circuit Lab

Circuit Lab | Red Dot Design Award

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Circuit Lab is a start-up company that produces and distributes handcrafted coffee. The brand design, in product-related colours, conveys high-quality standards and increases the appeal to its target audience. The distinctive logo is derived from the expression of drip brewing. The contour map of the series is the key design element for the packaging of this coffee. Its delicate lines create a strong symbolic power and a remarkable effect.

Red Dot Design Award

Credits
  • Design:
    Wan-Ju Shen, Taoyuan City
  • Client:
    Circuit Lab, Taoyuan City
Circuit Lab | Red Dot Design Award