Brand Identity, Brand Design

City Herbs

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City Herbs is a new brand established by a professional biotechnology research team which has launched a line of products containing the essences of hundreds of herbs. The idea of the logo design was inspired by the Chinese character “FU”, which is also part of the brand name. This character is surrounded by a circle which looks like a classic round Chinese window and symbolises the opening of a window to the human body. On closer inspection, customers will discover interesting details in the logo such as the images of a test tube, a magnifying glass and genetic codes. The dominant colours of black and light green represent the brand spirit, which is based on extracting the essences from all herbs and aims at nourishing the individual.

Credits
  • Art Direction:
    Akasha Wan-Ling Tseng
  • Design:
    Fengworks Design Office, Taipei City
  • Text:
    Eric Yong-Chuan Chen, Fay Shih-Ke Huang
  • Graphic Design:
    Akasha Wan-Ling Tseng, Mark Wei-Tang Feng
  • Client:
    FECO Biotechnology Co., Ltd., Taipei City
  • Creative Direction:
    Mark Wei-Tang Feng
  • Strategic Planning:
    Amy Ting-Yin Cheng