Clariant created an interactive installation with a virtual city called XR Wall Clariant City. The installation was presented at the European Coatings Show in Nuremberg, a major trade fair for coating, paint and pigments. This virtual environment allowed fair trade visitors to explore Clariant indoor and outdoor products in three different scenarios. Visitors could change the perspective on the screen through movement without the need for VR glasses. As a result, the installation offered an immediate, dynamic user experience, following an innovative approach in product presentation at a trade show.
Clariant International Ltd., Pratteln, Switzerland
Fuenfwerken Design AG
raumHOCH GmbH, Berlin, Germany